Fascinating, fun & free – Safari is about the curious spirit of exploring the unfamiliar and finding what’s ‘new’ in the familiar. About faraway towns, quaint cafes, frothy white beaches, endless black coiling roads, the fresh whiff of air from the hilltop and the crunch of powdery snow beneath your shoes; among the million other unforgettable sights and sounds as you travel to destinations unknown. If life’s a Safari and you’re #BornToTravel, we bet there’s one perfect Safari product waiting for you to take along on your next trip.
Watch our new TVC & follow the dream journey of the new Safari backpack that’s #BornToTravel to soul satisfying sights & sounds from destinations that dreams are made of.
Watch & tell us your favourite moment from the bag’s journey which is sure to feed the travel bug inside you!