Is travel emotional? All aspects of our life have an element of utility and an element of vanity. Comparing car pride across 51 countries, Zhao highlights the role of emotion in shaping travel behavior and decarbonizing urban mobility. Carbon, money, and time should be the three dimensions of our fundamental social accounting, linking global carbon commitment to contribution by each individual citizen. Prof. Jinhua Zhao integrates behavioral and computational thinking to decarbonize the global mobility system. He shapes sustainable travel behavior and designs multimodal mobility system. He runs the JTL Urban Mobility Lab and Transit Lab at MIT and leads long-term research programs with transportation authorities and operators in London, Chicago, Washington D.C.,
Singapore and Hong Kong. Prof. Zhao sees transportation as a language to describe a person, characterize a city, and understand an institution, and enables cross-culture learning between cities in North America, Asia and Europe. He is the co-founder and chief scientist for TRAM, a mobility decarbonization venture. He founded and directs the MIT Mobility Initiative.
Link: web.mit.edu/jinhua/www This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx